A social platform can help you reach people, but your practice does not control how it operates. If it becomes unavailable, changes its algorithm or removes a feature, the route to your patients can change too.
Your website is a stable starting point
Your practice’s website gives you a place to present your professional profile, services, contact details and appointment booking in your own structure. Social channels can direct people there, but they should not be the only place where essential information is available.
Several channels, one consistent message
Search visitors, newsletter subscribers and social audiences connect with your practice at different points. From the patient’s perspective, each route should lead to the same reliable, up-to-date information.
This article was prompted by the 2021 outage. The lesson remains simple: build your practice’s digital presence around several elements that support one another.